Problem:
Kids want social networking, but:
Social networking on adult platforms is known to be damaging to the mental health of teens and tweens - and not great for adults.
There are little-kids-only social networks, but they’re limited to just kids and have very limited features. As a result, teens and tweens don’t want to be there; they are in a hurry to be on those damaging adult networks.
When they do get there, adult networks are filled with hateful language, inappropriate content, for-profit advertisement, and non-human actors.
Solution:
Small World offers a safer and more pleasant social experience for the whole family.
How it works:
First, Small World offers adult accounts and child accounts like how Messenger Kids works. Adult accounts have full control over child accounts: you create your child’s account, you approve connections made to other children and trusted adults, and you have full visibility into the interactions your child has with other children. And Small World goes much further than Messenger Kids in several important ways:
1. Small World is a full-featured social network, not just a messaging platform. Because you can share photos and videos with friends in the common way, teens and tweens will be able to do most of the same things they want to do on adult-oriented sites that are not safe for them.
2. Small World is a single network for the whole family. Because adults and teenagers will be there, kids won’t see it as a separate sandbox for little kids and won’t want to transition out as they get older.
3. Small World is a safer place to be social, not a neutral platform for free speech by any actor. Adults will be verified using government ID, and AI will help to monitor tone and content alongside parents. Small World is US owned.
4. Small World makes it easy to transition control responsibly from parents to kids as kids get older. Parents can slowly loosen the reins, eventually letting go of controls altogether as their children become young adults.
The goal is not to replace existing social networks but to provide a safer, more pleasant offering to augment the existing set.
Pricing:
Free social networks make more money as you spend more time scrolling and encounter more ads. Their sites have to addict you - and your kids - to make a profit. We are using a subscription model so that we aren’t selling your attention, so that we don’t need to build an addictive product intended to suck up as much of your time as possible so you’ll view as many ads as possible. Small World will cost $2 per month per account. We know that $2/month will slow our growth, and that’s okay with us. We want to build a quality network, and quality takes time.
In order to prove that families want a safer and more pleasant social experience, we are offering one year of free membership for the first 1,000 people to join the waitlist and who share the link with their networks. We hope you’ll join us and share with your friends to show the world that we are ready for a safer and more pleasant social experience.
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